In 2018, the current competitive landscape of China's hardware and electromechanical industry entered the phase of [middle and high-end brands". The brand at this stage was further refined into medium, medium, and high-middle and high-end market segments, and in the mid-market, it was mainly dependent on price war. , Operation is getting more and more difficult, leading many brands to start upstream development, and strive to obtain more brand value and development space.
In 2010, it was a difficult year for China'sardware and electronic machinery industry. In 2018, it h was more difficult and complicated for the industry. Through research, we found that the increase in sales in the first quarter largely depended on the digestion of inventory. As for the double-digit increase in GDP in the first quarter, it cannot fully prove that the economy has steadily improved; although it maintained its sovereignty and independence in the exchange rate game with Americans, in the long run. Under such circumstances, China's hardware industry faces many challenges. In particular, for local hardware companies in China, it focuses on low-end and mid-to-low-end products. With lock prices as the main competitive means, the risk-resisting ability is not strong and the industrial concentration is low. . Even in this environment, there are still some new brands entering the market, showing the intense competition in the industry.